Car Dealer Social Media Management: Automate your Sales

Social media is no longer just for brand awareness. For car dealerships, it's becoming a genuine sales channel; it's a practical and cost-effective. With most UK consumers active online and a growing number willing to buy vehicles fully online, maintaining a strong social presence is essential. However, managing multiple platforms manually can create significant administrative pressure. This article explores the opportunity social media offers, the common challenges dealers face, and how automation through MotorDesk can simplify the entire process.

Social Media as a Sales Channels

With 79% of the UK population using social media, building up your social media accounts and advertising your stock there gives you the potential to reach a much wider audience than if you were relying solely on your standard sales channels. When you also consider that 30% of buyers are looking to purchase their next car completely online, it further emphasises the importance of a strong social media presence for any car dealership.

Another benefit of using social media to advertise your vehicles is that the algorithms determining which posts users see can be influenced by both the location of the post and the location of the user. In essence, users are more likely to see posts from their local area. By being able to target a local audience, you can directly advertise to potential buyers nearby who have a genuine possibility of choosing your dealership.

To add to this, using social media channels can be completely free. Having a platform that can push your advertisements to a large audience, including local residents, seems like a no-brainer.

Practical Challenges for Car Dealers

While the opportunity is clear, implementation and maintenance can add pressure and be time consuming. 

Car dealers using social media as a sales channel often face the following challenges:

• Creating tailored captions for each platform

• Formatting images correctly

• Including accurate vehicle specifications

• Posting consistently

• Updating listings when vehicles are sold
  
  

When this process is repeated across several platforms and multiple vehicles, it quickly becomes a significant administrative task within any business, requiring significant management. Instead of driving sales, social media then increases workload which often leads to social media being inconsistently utilised and its potential not being fully reached.

How MotorDesk Automates Social Media Management

MotorDesk is designed to remove the manual burden on car dealers with full automation of Social Media Management. MotorDesk allows you to connect the seven key social media networks as sales channels, enabling you to create templates specific to each platform. This allows you to tailor your posts to each network's audience, helping your content perform better and reach more potential buyers.

You can also choose which key vehicle information you would like included within your post descriptions or captions, allowing MotorDesk to generate the description for you with all the correct details. This means no more typing out long vehicle specifications on a mobile screen.

Worried about managing all these posts once they're live? MotorDesk lets you manage all your sales channels, including your social media accounts, from a single page. This allows you to quickly and seamlessly update the post status from one vehicle to the next.

With MotorDesk, the process of creating a social media post goes from a tedious checklist of repetitive steps, to a simple click of the mouse or tap of the finger. Instantly creating a professional looking post, filled with all the relevant information that's going to push sales and increase your brand awareness.

Omni-Channel Sales Platform

Social media automation does not operate in isolation, it forms part of a wider omni-channel sales platform within MotorDesk. MotorDesk centralises management of your website, sales channels, social media and internal stock management. This means vehicle data is entered once and distributed consistently across every sales channel. Pricing, descriptions, images and availability remain aligned, reducing errors and improving buyer confidence. Managing sales channels collectively, rather an individually, allows for faster stock turnover.

Get Started

If you're interested in trying the MotorDesk car dealer software we offer a full 30-day free trial! Watch our short demonstration video or book a personalised demo via video call and get 5% discount for 3 months.