We use cookies for a variety of reasons detailed below.

• Login related cookies
  We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page.
   
• Session tracking
  We use cookies to maintain consistent visitor sessions, this allows us to provide the best possible user experience when using our website.
   
• Site preferences cookies
  In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.
   
• A/B Testing
  From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.
   
• Affiliate referrals
  If a third-party refers you to our website we will use cookies to remember they recommended us to you, this allows us to reward them as part of our affiliate/referral program.

In some special cases we use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

• Analytics
  This site uses Google Analytics and Hotjar to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
   
• Conversion reporting
  As we sell a service it's important for us to understand statistics about how many of the visitors to our site actually sign-up and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and service costs to help us ensure we maintain the best possible prices. These cookies may be set by different organisations depending on how you find us, including but not limited to, Google, YouTube, Facebook, Instagram, LinkedIn and Gartner.
   
• Appointment scheduling
  This site uses Calendly to enable visitors to arrange appointments. Calendly may set cookies to facilitate this process in accordance with their privacy policy.
   
• Website chat
  This site uses Crisp to provide communication and support systems, including but not limited to live chat, voice and video calling, screen sharing and knowledgebase. Crisp may set cookies to facilitate these tools in accordance with their privacy policy.
   
• Service status
  This site uses UptimeRobot to provide system status reporting. When accessing the system status section UptimeRobot may set cookies to facilitate these tools in accordance with their privacy policy.
   
• Social media
  We use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; Facebook and Instagram, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.